The Heart & Stroke Foundation wanted their donors to see living proof that their support created more survivors, but not in a traditional direct mail approach.
We know donors want to be shown how their support makes a difference and why they should continue to give.
We decided to show donors exactly what they wanted: how their donations fund the best medical minds in the world.
We created a stewardship video that updated donors on the remarkable journey of Owen, who had a heart transplant at the age of 6. Donors were sent an email, which drove them to a landing page where they could watch the video, and see a timeline of Owens’ six year milestones.