Like most charities, Cuso International has a heavy year-end schedule. This high touch point timeframe is followed by a Renewal series early in the new year. If we did more than just thank donors for their gift, and provided more feedback in between, could we improve results in the Renewal series?
The insight that drove the creative and messaging was around partnerships. Cuso International’s work is only made possible through partnerships around the world, and donors are a critical partner in this work.
The stewardship campaign consisted of a direct mail package and was supported by an email with a thank you video. The video was well received and has since been translated into multiple languages.
This touchpoint was well received by donors and raised revenue early in the year. Cuso International is looking to add more stewardship touchpoints into their donor journeys.