Blakely and Bluefrog introduce new approaches to mid-level and legacy giving in North America!


Through a mutual passion for mid-level and legacy donors, Blakely has partnered with Bluefrog, a fundraising agency in the UK led by Mark Phillips, to deliver innovative and results-driven strategies for clients.

Building on years of expertise in growing mid-level programs through print, video and digital channels, we are changing the conversation with donors by completely transforming our approach to engagement. This new strategy draws on Bluefrog’s unparalleled experience in Donor Needs Research, and Blakely’s insights, analytics and familiarity with the Canadian and U.S. markets.

Together, we are improving the donor experience by helping charities deliver what donors really need to do more.

This exciting partnership is also changing the way we help organizations market legacy giving – moving from straightforward mail/phone strategies to comprehensive legacy marketing organization-wide, and even legacy DRTV.

This partnership, branded under the name UPLIFT has already delivered several significant donor needs research initiatives in Canada, and is underpinning re-branding, legacy, annual giving and several new mid-level giving programs.

We are excited to be working on several more projects and a large initiative in the U.S. Stay tuned for more information in the new year!

To learn more about what a new approach to mid-level giving and legacy marketing could do for your organization, please talk to Kimberley Blease –