What is BENCH?
The BENCH analysis provides key benchmarking of industry KPI's through an in-depth analysis that considers 10 years of performance metrics within every area of the program. The BENCH identifies gaps and indicates opportunities for further growth.
It is a stepping stone to developing investment models that enable us to forecast what will happen when we focus on certain levers (e.g. retention of new donors, reactivation of lapsed) and invest in channels or programs like mid-level or combinations of specific acquisition strategies.
Benchmarking helps establish important KPI's and determine what areas of investment are key to that growth both short and long-term growth. The Blakely BENCH provides an important road map for your strategic fundraising program and can help with insights and planning opportunities.