The 2015 election was quickly approaching, we wanted to capitalize on the surrounding hype and inspire passionate donors to raise their hand and say “I’m In”, in support of the Liberal Party of Canada. To do this, we needed to spark a movement that allowed donors to have a deeper engagement with the Liberal party of Canada. “I’m In” offered the perfect opportunity to add an experiential element to the fully integrated marketing campaign in their spring appeal – a pop-up photo booth at the Liberal Convention in February 2014.

To show their support for the Liberal Party and be ‘In’, participants would step into the booth and have their photo taken. To extend reach past the convention, we created a social and digital media campaign to encourage Canadians to engage and upload a picture to the site. The photos were then used in upcoming marketing communications and on the home page of a microsite that was live for approximately 8 weeks.

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Case Studies