We believe newsletters are underutilized in the donor experience. Strategic, donor-centric newsletters are driving more revenue than appeals these days, and we think it’s a key component in the best donor journeys. Donors love stories! They want to go behind-the-scenes at your organization, hear about your biggest innovations, and read inspiring stories about your beneficiaries.

This was the case with St. Michael’s Hospital Foundation. Their traditional biannual magazine was increasing in cost and declining in revenue, so we introduced a newsletter in its place, focusing on content that would be exciting and inspiring for donors.

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Case Studies