In this episode Maeve, Mo, and Allen break down using data to inform language, understanding your audience’s values, and where to begin when incorporating data-driven insights into your fundraising writing, all in… 15(ish) minutes.

Mo Waja and Maeve Strathy talk content — why it matters, where to get it, and how to sell it into leadership, all in 15 minutes (or less!).

In this episode, Mo Waja and Maeve Strathy break down renewal campaigns — why they’re successful, what makes a good renewal campaign, and the challenge that comes with renewal language… all in 15 minutes (or less!).

In the inaugural episode of 15 Minute Fundraising, Maeve Strathy and Mo Waja dig into DM — why it works, what works, and where it’s going, all in 15 minutes (or less!).