In this episode Maeve, Mo, and Allen break down using data to inform language, understanding your audience’s values, and where to begin when incorporating data-driven insights into your fundraising writing, all in… 15(ish) minutes.
Episode 2: Let’s Talk Content
Mo Waja and Maeve Strathy talk content — why it matters, where to get it, and how to sell it into leadership, all in 15 minutes (or less!).
Episode 3: Happy (Re)New Year!
In this episode, Mo Waja and Maeve Strathy break down renewal campaigns — why they’re successful, what makes a good renewal campaign, and the challenge that comes with renewal language… all in 15 minutes (or less!).
Episode 1: Direct Mail Who?
In the inaugural episode of 15 Minute Fundraising, Maeve Strathy and Mo Waja dig into DM — why it works, what works, and where it’s going, all in 15 minutes (or less!).