Episode 3: Happy (Re)New Year!

You’ve just finished some of your biggest campaigns of the year. The holidays have past, year-end is complete, but now it’s January and you’re gearing up to ask again. The question is, given your strong campaigns just in market and the fact that many donors have just given… how do you convince them to give again? In this episode, Mo Waja and Maeve Strathy break down renewal campaigns — why they’re successful, what makes a good renewal campaign, and the challenge that comes with renewal language… all in 15 minutes (or less!).