I can’t believe it’s been a month since #Bridge18, yet I’m still thinking about some of the great sessions my colleague, Oliver Hibbs, and I attended. We talk a lot about what it takes to create a great integrated campaign and we were thrilled to see some amazing examples of integration in action! We especially loved hearing from some of the trail blazers testing new methods and finding success. Below is a quick snapshot of some of the things we are still talking about at Blakely!
We loved hearing that the Human Rights Campaign has been doing Auto Renewals! We see a lot of this from our fundraising friends in Europe and the UK but not as often in North America.
HRC offered the option to auto-renew via a check box when people were signing up. They found that 10 – 20% of people chose that option, and 80% of that group renewed!
HRC also recruited monthly donors (sustainers) through one of their urgent/emergency appeals (which they refer to as Urgent Moments) and we thought YES!! We talk about this with our clients a lot and we were happy to see that following best practice, HRC set a goal and a deadline, and they used email and text and saw amazing results! In fact, they shared that mobile brought in 5 times more than email! #amazing
We were excited to see how the American Bible Society has increased their spend in digital channels by over 400% in the last 3 years after seeing continued success. With this increased investment has come more robust tracking and reporting, including the use of attribution tools to get a better understanding of donor behaviour in the digital space. #gettoknowyourdonors
It was great to hear how the Parkinson’s Society has grown the digital space from a place that assisted with their Walk Event sign-ups, to a program where there is continued investment in donor engagement with all donors to Parkinson’s. We often talk about starting small and growing every year for the best results, and that’s what they did. #slowandsteadywinstherace
We saw an interesting presentation from the National Park Foundation about how to make a case for Planned Givinginvestment in your organization. We know the great wealth transfer is coming and charities who strategically employ planned giving programs can help solidify their future revenues, so we do a lot of work with our clients on their planned giving programs. With an integrated planned giving program, you can increase long term value, and use legacy marketing to build mid-level and high value relationships with your existing donors. #planforthefuture
We had an amazing Bridge Conference and we hope you did too! If there were any other great examples of integrated fundraising you saw, please comment! The more we share successes, the better the sector will be.
If you want to continue the conversation on integrated fundraising, get in touch!
— Amy Pawluk, EVP New Business Development